Jul 14, 2025  
Undergraduate Catalog 2021-2022 
    
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Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

BUS 360 - Marketing

Prerequisite(s): ECO 122 .
A comprehensive survey covering marketing environment, consumer behavior, marketing planning, marketing mix, and the international market. Half of the semester is devoted to the marketing mix of product, place, price, and promotion.

Hours: 3