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Dec 26, 2024
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BUS 457 - Digital Marketing Analytics
Prerequisite(s): MAT 215 or BUS 346 , BUS 360 and BUS 365
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.
Hours: 3
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