Dec 09, 2024  
Undergraduate Catalog 2023-2024 
    
Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

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BUS 457 - Digital Marketing Analytics



Prerequisite(s): MAT 215  or BUS 346 BUS 360  and BUS 365  
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. 

Hours: 3



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