Nov 21, 2024  
Undergraduate Catalog 2023-2024 
    
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

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BUS 360 - Marketing


Prerequisite(s): ECO 122 .
A comprehensive survey covering marketing environment, consumer behavior, marketing planning, marketing mix, and the international market. Half of the semester is devoted to the marketing mix of product, place, price, and promotion.

Hours: 3


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