Mar 19, 2025  
Undergraduate Catalog 2023-2024 
    
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

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BUS 452 - Marketing Research


Prerequisite(s): BUS 340 , BUS 346 , BUS 360 .
A study of the research techniques used in marketing to make meaningful business decisions. Such topics as causal design, attitude measurement, data collection, and data analysis will be covered.

Hours: 3


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