Dec 26, 2024  
Undergraduate Catalog 2023-2024 
    
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

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BUS 451 - Marketing Management


Prerequisite(s): BUS 340 , BUS 346  , BUS 360 .
This course seeks to develop skills in analyzing complex marketing situations in dynamic business environments and devising the proper business strategies for guiding firms in such situations. Students analyze marketing objectives, programs, strategies, and decisions. Case studies and a business simulation (computer game) may be employed.

Hours: 3


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