Dec 26, 2024  
Undergraduate Catalog 2023-2024 
    
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

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BUS 366 - Sport Marketing


Prerequisite(s): BUS 360 .
An examination of the issues of sport marketing, with special consideration given to market scanning, market analysis, and sponsoring planning in sports. All sport levels will be addressed, with special attention given to the collegiate and professional levels, including conference marketing campaign and promotions of the IOC, MLB, NHL, NBA, NFL, and NASCAR.

Hours: 3


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