Digital Marketing, BA

General Education Requirements (37 hours)

Graduation Requirements (4 hours)

General Education Requirements  

Technical Requirements (3 Hours)

• MAT 125 - Finite Mathematics Hours: 3

Foundational Core (30 Hours)

• ACC 230 - Accounting for Decision Making Hours: 3
• BUS 320 - Management Information Systems Hours: 3
• BUS 340 - Business Management Hours: 3
• BUS 344 - Business Finance Hours: 3
• BUS 346 - Business Statistics Hours: 3
• BUS 360 - Marketing Hours: 3
• BUS 370 - Business Law I Hours: 3
• BUS 450 - Business Policy Hours: 3
• ECO 121G - Principles of Economics Macroeconomics Hours: 3
• ECO 122 - Principles of Economics Microeconomics Hours: 3

Digital Marketing Core (21 hours)

• BUS 265 - Social Media Marketing Hours: 3
• BUS 270 - Email Marketing Hours: 3
• BUS 275 - SEO and SEM Hours: 3
• BUS 451 - Marketing Management Hours: 3
• BUS 457 - Digital Marketing Analytics Hours: 3

General Elective Credits

(If needed)

Total Credit Hours (Minimum 128)

* On occasion, technical and/or program requirements may also meet specific core curriculum requirements. Please confer with your program advisor to determine which courses, if any, may be counted accordingly. All Bachelors programs at Lenoir-Rhyne require at least 128 credit hours. If, in combination, core, technical, and program requirements do not generate at least 128 hours, additional credits must be completed to achieve 128 hours. These classes may be general electives, or a student may complete a minor or additional major.