May 26, 2024  
Graduate Catalog 2023-2024 
    
Graduate Catalog 2023-2024
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BUS 513 - Marketing Strategy


An examination of the marketing role within the organization. A managerial emphasis is utilized in the course, focusing upon development of the organization’s marketing policy and strategy, analysis and selection of markets to target, managing tactical response to a dynamic environment, and implementing the major elements of marketing policy.

3 Credits.



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