Sep 08, 2024  
Undergraduate Catalog 2023-2024 
    
Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

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BUS 449 - Viral and Organic Growth



Prerequisite(s): BUS 448  
“Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. 

Hours: 3



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