Dec 26, 2024  
Undergraduate Catalog 2023-2024 
    
Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]

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BUS 270 - Email Marketing



Prerequisite(s): ENG 131  
Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. 

Hours: 3



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