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Oct 11, 2024
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Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]
Marketing, BA
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Return to: Undergraduate Degrees
Transfer Policy
A student may transfer in the following:
- the common Business core courses except for BUS 450 - Business Policy and no more than 6 credit hours from BUS 320 , BUS 340 , BUS 344 , BUS 360 , and BUS 370 .
- no more than 6 credit hours from the required major courses.
Honors
Students in the Charles M. Snipes School of Business & Economics may elect to pursue honors work. To be eligible for honors, students must:
- have a 3.2 cumulative GPA;
- have a 3.5 GPA in the major; and
- have completed ACC 231 and BUS 300 , BUS 340 , BUS 360 and CSC 175 or have been invited to apply by the faculty of the Charles M. Snipes School of Business & Economics;
- have successfully complete BUS 320 and BUS 344 as honors courses;
- have successfully complete BUS 499 concurrently with BUS 450 , which includes a specific business written analysis report and an oral presentation to the faculty of the Charles M. Snipes School of Business & Economics.
The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. The Marketing major earns a B.A. degree. Course requirements for the Marketing major are as follows:
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Technical Requirements (3 Hours)
Business Core Courses (33 Hours)
Transformative Competencies (9 hours)
Major Requirements (18 Hours)
Choose Three Courses from the Following:
General Elective Credits
(If Needed)
Total Credit Hours (Minimum) 128
On occasion, technical and/or program requirements may also meet specific core curriculum requirements. Please confer with your program advisor to determine which courses, if any, may be counted accordingly.
All Bachelors programs at Lenoir-Rhyne require at least 128 credit hours. If, in combination, core, technical, and program requirements do not generate at least 128 hours, additional credits must be completed to achieve 128 hours. These classes may be general electives, or a student may complete a minor or additional major.
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Return to: Undergraduate Degrees
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