BUS 351 - Resort and Lodging Management

Prerequisite(s): BUS 110 ; Sophomore standing.
This course focuses on the management, operations, and strategic positioning of lodging and resort properties. Students explore front office operations, housekeeping management, revenue management, distribution channels, customer relationship management, and sustainability practices. The course also addresses the unique demands of resort environments, including recreation services, amenities, and guest engagement. Through case studies, applied activities, and operational analysis, students gain practical insight into operational efficiency, service excellence, and financial performance across diverse lodging formats. When Offered: On Demand.

Hours: 3