BUS 240 - Hospitality, Innovation, and Entrepreneurship

Prerequisite(s): BUS 110
This course examines the entrepreneurial mindset and innovation processes that shape growth and transformation in the hospitality and tourism industry. Students explore how emerging technologies, shifting consumer expectations, and new business models create opportunities for start ups and organizational renewal. Emphasis is placed on idea generation, concept development, feasibility analysis, and value creation for guests. Through individual and team based work, students develop innovative solutions and entrepreneurial concepts tailored to foodservice, lodging, events, travel, recreation, and experiential sectors. When Offered: On Demand.

Hours: 3