Marketing, BA

The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. The Marketing major earns a B.A. degree. 

Transfer Policy

A student may transfer in the following:

1. the common Business core courses except for BUS 450 - Business Policy and no more than 6 credit hours from BUS 320 , BUS 340 , BUS 344 , BUS 360 , and BUS 370 .
2. no more than 6 credit hours from the required major courses.

Honors

Students in the College of Business & Economics may elect to pursue honors work. To be eligible for honors, students must:

• have a 3.2 cumulative GPA;
• have a 3.5 GPA in the major; and
• have completed ACC 231  and BUS 300 , BUS 340 , BUS 360  and CSC 175  or have been invited to apply by the faculty of the College of Business & Economics;
• have successfully complete BUS 320  and BUS 344  as honors courses;
• have successfully complete BUS 499  concurrently with BUS 450 , which includes a specific business written analysis report and an oral presentation to the faculty of the College of Business & Economics.

Earning two or more majors in Charles M. Snipes College of Business and Economics

Students seeking two or more majors in the Charles M. Snipes College of Business & Economics must complete 15 hours of unique course work in the Major Requirements section of each major. All required course work for the major must be completed. The unique course work will come from the required courses and elective courses prescribed for the additional major. Some courses may require substitutions approved by the dean.