May 26, 2024  
Undergraduate Catalog 2023-2024 
Undergraduate Catalog 2023-2024

Marketing, BA

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Transfer Policy

A student may transfer in the following:

  1. the common Business core courses except for BUS 450 - Business Policy and no more than 6 credit hours from BUS 320 , BUS 340 , BUS 344 , BUS 360 , and BUS 370 .
  2. no more than 6 credit hours from the required major courses.


Students in the College of Business & Economics may elect to pursue honors work. To be eligible for honors, students must:

  • have a 3.2 cumulative GPA;
  • have a 3.5 GPA in the major; and
  • have completed ACC 231  and BUS 300 , BUS 340 , BUS 360  and CSC 175  or have been invited to apply by the faculty of the College of Business & Economics;
  • have successfully complete BUS 320  and BUS 344  as honors courses;
  • have successfully complete BUS 499  concurrently with BUS 450 , which includes a specific business written analysis report and an oral presentation to the faculty of the College of Business & Economics.

The Marketing major is designed for those individuals who wish to pursue a career in business marketing activities. The main focus of this major is preparation for planning, producing, pricing, promoting, and placing want-satisfying goods and services in the hands of the consumer in a dynamic and changing environment. The major prepares students for careers as Marketing Managers, Advertising Managers, Sales Managers, and Marketing Researchers. The program of study combines courses from all the functional areas of business for sound, effective decision makers. The Marketing major earns a B.A. degree. Course requirements for the Marketing major are as follows:

General Education Requirements (37 hours)

Graduation Requirements (4 hours)

General Education Requirements  

Technical Requirements (3 Hours)

General Elective Credits

(If Needed)

Total Credit Hours (Minimum) 128

On occasion, technical and/or program requirements may also meet specific core curriculum requirements. Please confer with your program advisor to determine which courses, if any, may be counted accordingly.

All Bachelors programs at Lenoir-Rhyne require at least 128 credit hours. If, in combination, core, technical, and program requirements do not generate at least 128 hours, additional credits must be completed to achieve 128 hours. These classes may be general electives, or a student may complete a minor or additional major.

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