COM 318 - Social Media Strategy

In this course, students will explore the role of social media in strategic communication, examining its evolution, current trends, and real-world applications. They will develop skills in cell phone photography, strategic writing, and content creation and curation, learning to adapt content for diverse audiences and social media algorithms. Through analyzing successful strategies used by organizations and influencers, students will gain insight into creating impactful social media content in today’s dynamic digital landscape. The course includes opportunities for individual exploration, allowing students to pursue and develop their unique interests within the field. When Offered: Even Fall.

Hours: 3